People are always trying to come up with novel ways to make their videos go viral, and the ‘Hey Pass Me a Beer’ is no exception—though it is admittedly a pretty stuntin’ concept.
Two guys dressed in suits and aviators are totally stone-faced as they pass each other beers in unexpected ways. Using slingshots, skateboards and trampolines to their advantage, they chuck beer cans across a field, out of a window or bounce them with impeccable aim into each other’s waiting hands. What is especially hilarious is the casual ‘yeah-that’s-right’ look given when they crack open the brew upon each successful pass.
If this video were to go viral, it would serve as great inspiration for some safer-than-most at-home stunts—though any trick performed under the influence never seems to turn out well.
Beer-Bouncing Trick Shots
The ‘Pass Me a Beer’ Video Will Entertain to the Last Throw
Trend Themes
1. Interactive Beer-drinking Experiences - Creating interactive experiences around beer can go a long way in attracting millennials.
2. Viral Marketing Stunts - Creating stunts around products and services can create memorable experiences and gain brand awareness.
3. Proprietary Beer Pass Formats - Creating unique proprietary beer-passing formats can increase brand loyalty among beer enthusiasts.
Industry Implications
1. Alcohol - The alcohol industry can create more interactive experiences to attract younger demographics.
2. Marketing - Companies can create viral marketing campaigns to attract millennials.
3. Food and Beverage - Innovative beer-passing techniques can create a unique brand experience for beer enthusiasts.