Reebok unveils a new Parquet Court colorway that decorates its Pump Omni Zone II sneaker model. The palette is a direct celebration of the 1991 NBA Slam Dunk Contest and Dee Brown's famous no-look dunk. The palette is inspired by the athlete's time with the Boston Celtics during that season and the signature hues of the 19-time champions detail the basketball sneaker.
This can be seen in the green mesh that adorns the lace loops, the tongues, and the quarter sections. It is offset by the white side cages for a touch of contrast and black makes up most of the base foundation with leather paneling and the laces as well. The pump buttons are detailed in orange to resemble a basketball.
Basketball Contest-Themed Sneakers
Reebok Gives the Pump Omni Zone II Sneaker a Parquet Court Look
Trend Themes
1. Nostalgic Sportswear - New colorways and designs on classic sneaker models are heavily influenced by iconic moments and personalities from sports history.
2. Athlete-inspired Palettes - Sneaker brands are utilizing the signature colors and themes of legendary athletes to create eye-catching footwear designs.
3. Basketball-informed Fashion - Basketball culture is being incorporated into mainstream fashion through streetwear and sneaker collaborations.
Industry Implications
1. Athletic Footwear - Sportswear brands can capitalize on the nostalgia trend by releasing limited edition sneakers inspired by famous athletes and moments in sports history.
2. Streetwear Fashion - Collaborations between streetwear brands and sneaker companies can create bold designs that appeal to both sneaker and fashion enthusiasts.
3. Sports Marketing - Using iconic moments and athletes in sports marketing campaigns can generate buzz and interest in new sneaker releases and fashion collaborations.