Contemporary fashion label Calvin Klein released a sultry commercial to promote its underwear line and a speedy parody ad has been quickly offered to kind of counter the raciness. The original boasts a celebrity-packed marketing campaign that sets the spotlight on some of the most highly regarded personalities in the business — this includes Shawn Mendes, Kendall Jenner, A$AP Rocky, and Noah Centineo.
James Corden — the host of The Late Late Show, launched a responsive underwear parody ad which is cheekily dubbed #MyCordens. The spoof opens with 'True Faith' by New Order and highlights the comedian wearing a robe and a shirt. The parody ad is quite legit as it features all of the celebrities in the original version.
Sultry Underwear Parody Ads
James Corden Offers a Hilarious Take on Calvin Klein's Latest Ad
Trend Themes
1. Parody Marketing - Opportunity for brands to create parody ads as a form of social commentary and entertainment.
2. Celebrity Marketing - Utilizing celebrities in marketing campaigns to boost brand awareness and appeal to target audiences.
3. Responsive Advertising - Quickly creating and releasing advertising content in response to trending topics or competitor campaigns.
Industry Implications
1. Fashion - Fashion industry can capitalize on parody marketing by creating humorous ads that challenge traditional norms and engage with consumers.
2. Entertainment - Opportunity for entertainment industry to collaborate with brands and celebrities for innovative and engaging marketing campaigns.
3. Advertising - Responsive advertising trends provide new avenues for advertising agencies and professionals to deliver timely and captivating content.