Parkside and Iceland have partnered on new packaging to replace the LDPE bag used for the UK supermarket chain's Northcoast frozen seafood range that's focused on recyclability.
The packaging is designed with a paper-made composition that is capable of resisting exposure to the frost and moisture within a freezer. The packaging is thus a success with water-based coatings that can be re-pulped down when recycled via paper recycling programs. The paper pouch is also resistant to both oil and grease.
Packaging Specialist at Iceland Mark Armstrong commented on the Parkside and Iceland packaging saying, "Bag sealing was a challenge, as was ensuring the material had the necessary barrier properties. We also wanted the print to match the existing LDPE bag, and therefore, a lot of time was spent in artwork and repro to give us the best possible result."
Recyclable Frozen Food Packaging
Parkside and Iceland Partnered for Plastic-Free Packaging
Trend Themes
1. Recyclable Food Packaging - There is a big opportunity for companies to develop paper-based packaging that can withstand harsh conditions and resist moisture, while still being recyclable.
2. Sustainable Packaging Materials - The demand for materials such as paper and bioplastics that can be recycled or composted, without compromising the quality and freshness of the packaged goods, is growing rapidly.
3. Customized Packaging Solutions - Brands are looking for packaging partners that can design packaging solutions that are not only sustainable but also visually appealing and can effectively communicate brand messaging.
Industry Implications
1. Food and Beverage Industry - As brands prioritize sustainability, there is an opportunity for the food and beverage industry to adopt eco-friendlier packaging solutions and communicate the same to customers, while maintaining product safety and quality.
2. Packaging Industry - The packaging industry can invest in research and development of innovative and sustainable packaging materials and production methods that align with the growing demand for environmentally-responsible packaging solutions.
3. Retail Industry - Retailers can partner with packaging companies and brands to offer eco-friendly packaging options that appeal to eco-conscious consumers and help reduce the environmental impact of their products.