The newly updated Parks Canada app encourages Canadians to explore the great outdoors and to appreciate the natural beauty surrounding them. The mobile platform gives users access to everything from packing, and travel tips to a photo library for those who love to capture nature.
Parks Canada's 2017 Discovery Pass honors Canada's 150th anniversary, and gives holders free entry to all national parks for an entire year. This updated app goes one step further with interactive maps, and even offers custom geofilters that can be accessed at different locations. The platform allows users to search remote locations, leading them to unlock hidden geo filters at various check points when they geotag specific spots.
This interactive platform appeals to social media lovers, following a similar model as popular messaging, and sharing apps like Snapchat, and Instragram's Stories feature.
National Park Geofilters
The Parks Canada App Unlocks Hidden Filters at Various Locations
Trend Themes
1. Custom Geofilters - The ability to unlock custom geofilters at specific locations presents opportunities for businesses to create unique promotional experiences.
2. Interactive Maps - The use of interactive maps in apps can enhance user engagement and provide real-time information on specific locations or landmarks.
3. Social Media Integration - Integrating social media features like Snapchat and Instagram Stories into apps can attract users who enjoy sharing their experiences online.
Industry Implications
1. Tourism - The tourism industry can leverage custom geofilters and interactive maps to enhance visitor experiences at specific destinations.
2. Mobile App Development - Creating apps with interactive maps and social media integration presents opportunities for mobile app developers to cater to users' interests in exploration and sharing.
3. Marketing and Advertising - Marketers and advertisers can utilize custom geofilters and social media integration to create innovative campaigns that engage audiences and drive brand recognition.