Along with the watercolor London and flag-inspired Milan sneakers Nike released as a part of its EU City pack are the Paris sneakers, which boast a design that's much different.
Like the other sneakers in the pack, the Paris sneakers utilize Nike's Air More Uptempo model, which is known for its chunky basketball style build and large bubble letter branding that's included along the sides of the uppers. Nike uses this bold branding to provide the Paris sneakers with contrast, helping to diversify the the sleek glossy uppers with luxurious hints of gold, which frame the bubble letters. Gold is also used on the backs of the heels, where an embroidered map is included.
Glossy Parisian-Themed Sneakers
Nike's Paris Sneakers Boast a Luxe Black and Gold Colorway
Trend Themes
1. Glossy Sneakers - The trend of incorporating glossy materials into sneaker designs creates a luxurious and stylish aesthetic.
2. City Packs - The trend of releasing sneaker collections inspired by different cities around the world offers unique and localized designs.
3. Bold Branding - The trend of using large, attention-grabbing branding on sneakers adds a distinctive touch to the overall design.
Industry Implications
1. Fashion - Fashion brands can seize the opportunity to create sleek and glossy sneakers that cater to the demand for sophisticated and on-trend footwear.
2. Sportswear - Sportswear companies can capitalize on the City Pack trend by releasing sneaker collections that celebrate iconic cities, appealing to sport enthusiasts who value style.
3. Luxury Goods - Luxury brands can explore the trend of bold branding on sneakers to create high-end designs that merge sportswear with opulence, catering to fashion-forward customers seeking unique and statement-making footwear.