Paris Saint-Germain works in collaboration with luxury fashion house Dior to deliver a slew of designs by Kim Jones for the players. The partnership will be running for the next two seasons, showcasing a series of both casual and formal designs in the color palette or black and navy blue specifically.
The most notable item to join its selection of casualwear is the harrington jacket with the polo shirt and knitted sweater. All of these are detailed with a Paris Saint-Germain patchwork embroidered onto the design and the "CD Icon" initials. This is then completed with the iconic Explorer derbies in a clean black leather. As a formal look option, Kim Jones created a cashmere coat, jacket, pants, and shirt complete with the Captoe derbies.
Luxe Fashion Team Wardrobes
Paris Saint-Germain and Dior Join Forces on the Athletes' Wardrobe
Trend Themes
1. Luxury Athlete Collaborations - The trend of luxury fashion brands collaborating with sports teams to create unique and stylish wardrobe options for athletes is on the rise, creating opportunities for disruptive innovation in the athletic fashion industry.
2. Designer Streetwear - The trend of high-end fashion designers creating streetwear-inspired clothing is becoming increasingly popular, creating opportunities for disruption in the fashion industry as luxury brands attempt to appeal to a younger, more casual audience.
3. Branded Embroidery - The trend of incorporating branding and embroidery into clothing designs is gaining popularity, creating opportunities for innovation in the fashion industry as brands seek to create unique and recognizable clothing items.
Industry Implications
1. Athletic Fashion - The athletic fashion industry has the opportunity to disrupt traditional sportswear designs by collaborating with luxury fashion brands to create unique and stylish wardrobe options for athletes.
2. Luxury Fashion - The luxury fashion industry has the opportunity to expand its audience and reach younger, more casual consumers by investing in designer streetwear collections and collaborations with sports teams.
3. Clothing Manufacturing - Clothing manufacturers have the opportunity to incorporate branded embroidery into their designs, creating unique and recognizable clothing items that appeal to consumers seeking something different.