Whilst the catwalks of Paris were occupied with the latest looks, those off the stage were taking some fashion risks. Folks attending the Ready-to-wear 08/09 collections showed style was something you have to earn. Rich, lustrous fabrics and textures were popular amongst fashion darlings. Some were running hot with vivid and sensuous colours, whilst others took risks with busy patterns.
Implications - While many consumers relish in a variety of products because of the experiences they embody, the encounter usually ends there. Companies and businesses will benefit by providing consumers with the products they prefer in accessible and practical ways. Consumers will be attracted to concepts and ideas that can be incorporated into their own lifestyles and experienced on a personal level.
Fashion Off the Runway
Paris Ready-to-Wear 08/09
Trend Themes
1. Rich Textures - The trend towards rich, lustrous fabrics and textures in fashion opens opportunities for materials innovation and manufacturing processes.
2. Vivid Colors - The popularity of vivid and sensuous colors among fashion consumers signals potential for disruptive product innovation, such as new dyeing techniques and color matching technologies.
3. Busy Patterns - The trend towards busy patterns in fashion presents opportunities for breakthroughs in digital printing, textile design software, and garment construction techniques.
Industry Implications
1. Textile Manufacturing - The fashion trends towards rich textures, vivid colors, and busy patterns present opportunities for textile manufacturers to invest in new materials and technology to meet consumer demand.
2. Digital Printing - The trend towards busy patterns in fashion signals potential for disruptive innovation in the digital printing industry, including advances in software and printing techniques.
3. Garment Manufacturing - The fashion trends towards rich textures, vivid colors, and busy patterns will require new manufacturing processes and techniques for garment production, presenting opportunities for innovative manufacturers.