A new Instagram parent portal is being offered on the apps Well Being site as a means of guiding parents through the social media platform and to help them talk with their teens. Focusing primarily on privacy settings and content controls, the parent portal provides basic walk-throughs of each setting and how they can be used to protect their children.
These features may not be new to Instagram, but the parent portal is more concerned with helping parents and teens navigate the app's security features. The portal also includes a collection of teen accounts that parents can suggest to their kids as exemplary role models. The ultimate goal of the parent portal is to educate parents about Instagram so that they can open a dialogue with their teens about the site.
Parent-Focused Social Media Portals
The Instagram Parent Portal Opens a Dialogue About Safety
Trend Themes
1. Social Media Safety Education - Opportunity for companies to develop educational resources to help parents and teens navigate social media platforms and understand privacy settings.
2. Parent-teen Communication - Opportunity for companies to create tools or platforms that facilitate constructive conversations between parents and teens about social media use and safety.
3. Role Model Engagement - Opportunity for companies to curate collections of influential teen accounts as a way for parents to guide their children's social media usage.
Industry Implications
1. Social Media Platforms - Opportunity for social media platforms to create dedicated portals or resources to assist parents and educate them about the safety features on their platforms.
2. Edtech - Opportunity for educational technology companies to develop interactive tools and educational content that teach parents and teens about social media safety.
3. Parenting Apps - Opportunity for parenting app developers to integrate features that promote open communication and provide guidance for parents and teens regarding social media use.