This winter, Trader Joe's wants to help consumers beat the cold with its new Pappa al Pomodoro.
Trader Joe's Pappa al Pomodoro is inspired by the classic tomato-bread soup from Tuscany. The dish starts with imported Italian tomatoes that are pureed and cooked in a rich vegetable broth made from carrots, onions, and garlic. The savory tomato base is then kicked up a notch with seasonings like sea salt, basil, crushed red peppers, and olive oil. To thicken it, Trader Joe's add a bit of rustic, Tuscan-style sourdough bread. Best of all, Trader Joe's Pappa al Pomodoro comes in frozen, single-serving cylinders, so all you have to do is unwrap, heat, and enjoy.
Tuscan Tomato-Bread Soups
Trader Joe’s New Pappa al Pomodoro is the Ultimate Comfort Food
Trend Themes
1. Frozen Comfort Foods - The rise of frozen, single-serving comfort foods presents an opportunity for companies to innovate in the frozen food industry.
2. Ethnic-inspired Soups - Inspiration from global cuisine offers an opportunity for companies to introduce new, flavorful soup options.
3. Clean Label Convenience Foods - The demand for clean label, convenient meal options creates an opportunity for companies to innovate in the prepared food industry.
Industry Implications
1. Frozen Food - Frozen food companies can tap into the growing demand for convenient, yet high-quality, comfort foods.
2. Soup - Companies in the soup industry can diversify their product offerings by drawing inspiration from global cuisine.
3. Prepared Foods - Prepared food companies can offer clean label options while still providing convenience for consumers.