Packaged in a quaint matchstick box, this paper pencil set entitled 'Don't Cut the Trees' is part of a collaborative project by product designers Andrea Roman and Ariel Rojo.
Trying to promote more sustainable living solutions, the designers focused on the importance of recycling and reusing materials in order to reduce the harmful impact mass consumption has on the environment. Instead of filling up landfills with excess trash and chopping down forests for materials, the duo uses recycled paper to create their line of stationery products.
In a brilliant twist that also serves to further reduce waste, the paper pencil packaging also includes a rough strip, much like a typical matchbox, on which the pencils can be sharpened, eliminating the need for a pencil sharpener.
Sustainable Matchstick Stationery
Protect the Environment One Recycled Paper Pencil at a Time
Trend Themes
1. Sustainable Stationery - Opportunity for disruptive innovation in the stationery industry by creating eco-friendly alternatives to traditional paper and pencil products.
2. Recycling and Reusing Materials - Opportunity for disruptive innovation in waste management and recycling industries by developing creative solutions to reduce the environmental impact of mass consumption.
3. Packaging Innovation - Opportunity for disruptive innovation in packaging industry by rethinking materials and designs to reduce waste and offer additional practical functionality.
Industry Implications
1. Stationery - Opportunity for disruptive innovation in the stationery industry by creating eco-friendly alternatives to traditional paper and pencil products.
2. Waste Management and Recycling - Opportunity for disruptive innovation in waste management and recycling industries by developing creative solutions to reduce the environmental impact of mass consumption.
3. Packaging - Opportunity for disruptive innovation in packaging industry by rethinking materials and designs to reduce waste and offer additional practical functionality.