I love this campaign which shows paper as a demonic little monster that seeks to destroy. The aim of the campaign is to promote an online tax service, Snaptax.ca.
Created by DDB Canada, the ads show a rather cute paper monster that tries to start fires, set traps to kill kittens, and throw a radio into a fish tank to kill all the cute fishes.
I love it. It’s fun and playful. Plus, how can you resist a copy that says, "Paper is evil. Do your taxes online in minutes."?
Demonizing Print to Promote Web Services
Paper is Evil Snaptax Ad
Trend Themes
-
Online Tax Services — Opportunity for disruptive innovation in the tax industry with user-friendly online tax services.
-
Print Vs. Digital — Potential for disruptive innovation in the print industry as digital services gain popularity.
-
Creative Advertising Campaigns — Innovation opportunity for disruptive advertising campaigns that use playful and fun elements.
Industry Implications
-
Tax Services — Opportunity for disruptive innovation in the tax industry with user-friendly online tax services.
-
Printing — Potential for disruptive innovation in the print industry as digital services gain popularity.
-
Advertising — Opportunity for disruptive innovation in the advertising industry through creative and playful campaigns.