The Absolut Company is introducing a few thousand recycled and recyclable paper bottles to the UK and Sweden as part of its trial of a new packaging prototype that's comprised of 43% plastic. The reduced plastic bottle design was developed by The Paper Bottle Company (Paboco) and it helps to address the need for more mindful material use, especially ones that are lighter and have better end-of-life options.
The plastic that is used in the bottle is said to form a barrier that protects the contents. Brands across the alcohol and personal care industries are experimenting with similar designs that are capable of holding liquids yet share a more sustainable packaging experience overall.
With this new bottle, Absolut will be conducting a few market tests of this prototype and gathering consumer feedback.
Paper Alcohol Bottles
Absolut's Prototype Paper Bottles Feature Reduced Plastic
Trend Themes
1. Recycled Packaging - The reduced plastic bottle design opens up opportunities for brands in the alcohol and personal care industries to explore more sustainable packaging options.
2. Mindful Material Use - Companies can capitalize on the growing demand for environmentally friendly products by developing packaging prototypes that use lighter and more recyclable materials.
3. Consumer Feedback Gathering - The market tests and consumer feedback collection by Absolut present an opportunity for companies to gather valuable insights and improve their packaging designs.
Industry Implications
1. Alcohol - Alcohol brands can leverage the reduced plastic bottle design to appeal to environmentally conscious consumers and differentiate themselves in the market.
2. Personal Care - Personal care brands can explore similar sustainable packaging solutions to meet the growing consumer demand for eco-friendly products and reduce plastic waste.
3. Packaging - The development of the paper bottle prototype by The Paper Bottle Company opens up disruptive innovation opportunities in the packaging industry, encouraging the exploration of more sustainable and recyclable materials.