Pantone colors are everywhere, and bright ones can especially be found in nature. The 'Pantone: Rain Edition' by Giuliano Antonio Lo Re and Matteo Gallinelli pays tribute to the color-matching system by showing vibrantly tinted puddles against dull cobblestones. The water seeps between the cracks of the streets, infiltrating the images with color. Although these colors could easily remind one of toxic waste, the out-of-place spills look more like paints that have been discarded onto the street by an artist.
Although water does take on shades of green and blue naturally, it is unusual to it in colors like neon oranges and yellows. The designers describe that their series is made with a mixture of colors from the "Pantone Universe, rain, dust and a pinch of creativity."
Paint-Spilled Puddle Art
'Pantone: Rain Edition' Shows Pantone Colors Spilled on the Streets
Trend Themes
1. Street Art - The 'Pantone: Rain Edition' art trend showcases the potential for innovative street art, beyond just spray paint and murals.
2. Multisensory Art - The use of water and Pantone colors creates a multisensory experience trend, inspiring art installations and interactive exhibits.
3. Environmental Art - The natural inspiration behind the 'Pantone: Rain Edition' trend can spark a new wave of environmental art that is both visually striking and thought-provoking.
Industry Implications
1. Fine Arts & Galleries - The 'Pantone: Rain Edition' art trend presents a major opportunity for galleries and artists to create immersive, multisensory installations that captivate audiences.
2. Tourism & Hospitality - Hotels, museums, and other tourism and hospitality businesses can harness the trend of multisensory art through creating new, immersive experiences for guests.
3. Marketing & Advertising - Incorporating street art and multisensory elements into marketing campaigns can create a lasting impression on consumers and engage a wider, more diverse demographic of potential customers.