The labels for the PANGAIA Gym collection are prominently printed on the activewear designs and they spell out the fact that the designs are made with bio-engineered materials and fabrics, such as bio-based nylon and seaweed fiber. The gym-ready loungewear line includes pieces like hoodies, crop tops, sweatpants, t-shirts and bike shorts.
For this new collection, PANGAIA incorporated new materials and treatments, namely PPRMNT, a bio-based and durable odor control finish and antimicrobial treatment made from the peppermint plant, and a stretch yarn called Roica V550 that can be degraded by microorganisms over five years.
The new collection is accompanied by an 80s-inspired Let’s Get Physical campaign, which works well to highlight the collection's bold one-piece workout suits and their eye-catching assortment of colors.
Sustainable 80s-Style Activewear
The PANGAIA Gym Collection is Made from Bio-Engineered Materials
Trend Themes
1. Bio-based Materials - The rise of bio-engineered materials as a sustainable alternative presents disruptive innovation opportunities for companies looking to capitalize on eco-conscious consumers.
2. Sustainable Activewear - The demand for sustainable activewear has been growing in recent years, and companies that prioritize sustainable practices and materials can differentiate themselves in a crowded market.
3. Functional Fitness Fashion - The trend towards fashionable and functional activewear presents opportunities for companies looking to blur the line between traditional activewear and everyday clothing.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend towards sustainable and functional activewear by incorporating eco-friendly materials and treatments into their designs.
2. Fitness Industry - The growing demand for fashionable and functional activewear presents a disruptive opportunity for fitness companies looking to create their own lines of branded apparel.
3. Textile Industry - The development and implementation of bio-engineered materials presents a disruptive opportunity for the textile industry, allowing them to create more sustainable and versatile fabrics.