Pandora's 2020 Christmas collection launched ahead of the holidays and includes some elevated and sophisticated pieces, perfect for the modern consumer. The new capsule includes rings, chains, charms, earrings, and bracelets in rose gold, silver, and gold. Moreover, the 2020 collection features a timeless aesthetic and focuses on pieces with understated snowflakes and hearts – making them appropriate long after the holiday season has ended.
Francesco Terzo and A. Filippo Ficarelli, the VP Creative Directors of Pandora, commented on the 2020 Christmas collection, stating: "This collection of classic, sparkling jewelry is perfectly suited for the frosted landscapes and festive events of the season. The pieces are all about effortless elegance and modern interpretations of timeless looks."
Elevated Holiday Jewelry
Pandora's 2020 Christmas Collection Launched Ahead of the Holidays
Trend Themes
1. Classic Holiday Jewelry - Opportunity to create classic jewelry pieces that have a timeless aesthetic and can be worn beyond the holiday season.
2. Understated Snowflake and Heart Designs - Innovation opportunity to develop jewelry with subtle snowflake and heart motifs that can be worn year-round.
3. Elevated Christmas Collection - Opportunity to create sophisticated and upscale jewelry pieces for the modern consumer during the holiday season.
Industry Implications
1. Jewelry Manufacturing - A disruptive innovation opportunity in the jewelry manufacturing industry to produce classic and elevated pieces for holiday collections.
2. Fashion Retail - Opportunity for fashion retailers to offer elegant and timeless jewelry pieces that appeal to the modern consumer beyond the holiday season.
3. Gift and Accessories Retail - Innovation opportunity in the gift and accessories retail industry to provide customers with elevated and sophisticated holiday jewelry options.