Enjoy Life Foods is setting itself apart as the first food company in the United States to receive Palm Oil Free Certification from the International Palm Oil Free Certification Accreditation Programme.
The first products from Enjoy Life Foods to get this certification are the brand's all-new Grain & Seed Bars, though the plant-based Protein Bites will follow in the coming months.
Although palm oil is one of the most commonly used ingredients in American food products, many consumers are unaware of the harm the demand it has on both ecosystems and animals, particularly the orangutan. As Joel Warady, General Manager and Chief Sales & Marketing Officer at Enjoy Life Foods describes: "While several global food brands have made commitments to source sustainable palm oils—ourselves included—we believe that we can take our quest for sustainability to the next level."
Certified Palm Oil-Free Snacks
Enjoy Life Foods is Promoting Transparency in Free-From Foods
Trend Themes
1. Palm Oil-free Foods - The push for palm oil-free foods promotes sustainability and eco-friendly practices.
2. Transparency in Food Labeling - Consumer demand for transparency in food labeling and ingredients drives companies to seek certification.
3. Plant-based Foods - The popularity of plant-based foods continues to grow, leading to innovative new products.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating sustainable and transparent practices in their production.
2. Eco-friendly Products - The demand for eco-friendly products extends beyond food to other industries looking for innovative, sustainable solutions.
3. Certification and Accreditation - Certification and accreditation organizations provide an opportunity for companies to set themselves apart by demonstrating their commitment to sustainability and transparency.