Skateboard brand Palace has partnered with adidas to launch a wellness-focused streetwear collection called 'Palaste.' The capsule, which offers a variety of one-of-a-kind pieces, taps into the "world of tranquil wellness," borrowing looks from yoga while emphasizing relaxation.
This yoga-inspired collection includes pieces such as tye-dye sun hats, comfy bathrobes, yin and yang donned slides, and branded yoga mats. Of course, the name of the collection is itself a play on 'namaste,' a friendly greeting often employed in yoga classes.
The fact that Palace has teamed up with adidas to produce a relaxing, wellness-focused collection shouldn't be all that surprising considering the COVID-19 pandemic has triggered the rise of athleisure apparel as well as increased global awareness around mental health.
Yoga-Inspired Streetwear
Palace Partners With adidas to Drop Wellness Collection Called 'Palaste'
Trend Themes
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Wellness Streetwear — The rise of athleisure and increased global focus on mental health spurs opportunity for streetwear brands to focus on wellness-inspired apparel.
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Yoga-inspired Fashion — More fashion brands will find inspiration in yoga and wellness practices to create unique and fashion-forward collections.
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Athletic Collaboration — Collaborations between athletic brands and streetwear brands will lead to the creation of hybrid collections that blur the lines between athletic and leisure apparel.
Industry Implications
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Fashion — Fashion houses have innovation opportunities to integrate wellness and athletic elements into their designs to contribute to the athleisure trend.
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Athletic Apparel — Athletic brands can seek collaboration with streetwear brands to produce unique and hybrid apparel collections that cater to the growing consumer base looking for athleisure options.
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Wellness Products — Companies that produce wellness products have the opportunity to collaborate with fashion brands to create more wellness-inspired designs.