Part of the London-based brand's sports-themed spring/summer 2017 collection, the Palace YAMAN Tracksuit is a racing-inspired two-piece set that features updated takes on a number of iconic logos and is available in blue and white or blue and black.
Although sold out on the Palace website, the tracksuit can be seen listed for resale on various sites at increased prices. The Palace YAMAN Tracksuit is one of several examples of streetwear and streetwear adjacent brands taking inspiration from utilitarian auto-related designs. A recent collaborative collection between Stussy and MOONEYES paid tribute to the mythic car culture of California in apparel featuring imagery related to the motorsport.
Other pieces in the innovative spring/summer 2017 collection include hunting-inspired outerwear, pastel-colored anoraks, referee-style polos and a number of accessories.
Auto Sport-Inspired Tracksuits
The Palace YAMAN Tracksuit Channels Car Racing Themes
Trend Themes
1. Auto Sport-inspired Fashion - Opportunity for brands to create clothing collections inspired by the aesthetics and themes of auto racing.
2. Resale Market for Limited Edition Streetwear - Opportunity for entrepreneurs to tap into the demand for limited edition streetwear by offering resale platforms or curated collections.
3. Utilitarian Auto-related Designs - Opportunity for automotive brands to collaborate or create their own clothing lines inspired by utilitarian auto-related designs.
Industry Implications
1. Fashion - Fashion brands can explore auto sport-inspired designs to attract a new audience and differentiate themselves.
2. Resale - Resale platforms can capitalize on the demand for limited edition streetwear by offering a marketplace for buying and selling.
3. Automotive - Automotive companies can venture into apparel collaborations or clothing lines to extend their brand presence and appeal to a broader consumer base.