Palace Skateboards is reuniting with Rapha for a collection of switch-out kits designed for the racers of the EF Education-TIBCO-SVB and EG Education-EasyPost teams. The Tour de France Femmes race will mark the first time that women will be allowed to compete in the famous cycling event. A series of Cannondale ‘SuperSix EVO’ race bikes will be sold to the public alongside POC helmets and Crocs, all of which will feature Palace patterning throughout.
The EF Education-TIBCO SVB team kit features the ‘Women’s Pro Team Aero Jersey,’ ‘Women’s Pro Team Training Jersey,’ and ‘Women’s Pro Team Bib Shorts II.’ Additionally, the EF-EducationEasyPost kit will comprise the ‘Pro Team Aero Jersey,’ ‘Pro Team Training Jersey,’ and ‘Pro Team Bib Shorts II.’
The full collection will be released at Rapha’s Clubhouses and online store, as well as Palace’s website.
Cycling Event-Focused Capsules
Palace and Rapha Release a Tour de France-Themed Collection
Trend Themes
1. Cycling Event-focused Capsules - There is a trend in specialized athletic gear for specific sporting events, creating an opportunity for collaboration between fashion and sports industries.
2. Gender Equality in Sports - The inclusion of women in traditionally male-dominated sports is trending, providing an opening for new products and services catering to female athletes.
3. Public Sale of High-end Bikes - The sale of elite bikes to the general public is a growing trend, opening up new markets for cycling enthusiasts and fitness enthusiasts alike.
Industry Implications
1. Fashion Retail - The release of sport-specific clothing lines presents an opportunity for fashion retailers to expand into the sports industry.
2. Sports Apparel - The trend of creating event-focused clothing lines provides opportunities for sports apparel companies to collaborate with design houses and create innovative product lines.
3. Bicycle Manufacturing - The trend of public sales of high-end bikes presents an opportunity for bicycle manufacturers to reach a broader audience and capitalize on the increasing interest in cycling as a sport and hobby.