Youth Vision's 'Pajama on Street' editorial features an irate Kelly Mittendorf. The all American model has been indispensable to fresh spring sets, many of which were shot at pristine waterfront locations. Here she takes on a new demeanor, assuming the role of angry tomboy.
Stylist Anna Trevelyan masterd the challenging pajamas-meet-the-streets motif. The mesmerizing patterns are pajama-esque, and yet, they are at the same time appropriate for the office or for nights out as the ensembles exude flair and confidence.
The loose flannel pieces took on day and nighttime feels with matching suits, paisley print trousers and oversize vests. Mittendorf's downturned smile and angry gaze added a sense of ill-temperament to the entire production, documented here by photographer Yasunari Kikuma.
Angered Tomboy Spreads
The Youth Vision September 2012 'Pajama on Street' Editorial is Irate
Trend Themes
1. Streetwear Pajamas - Opportunity for fashion brands to create comfortable yet chic streetwear pajamas
2. Angry Tomboy Aesthetic - Opportunity for fashion brands to explore the angry tomboy aesthetic in their clothing lines
3. Multi-functional Patterns - Opportunity for textile companies to create multi-functional patterns for clothing that can be worn in different settings
Industry Implications
1. Fashion - Fashion brands can capitalize on the streetwear pajama and angry tomboy aesthetic trends
2. Photography - Photography companies can explore incorporating the angry tomboy aesthetic in their shoots
3. Textiles - Textile companies can create multi-functional patterns for clothing that can be dressed up or down