The Father Coffee packaged coffee branding looks to help make the artisanal coffee brand's blends for the home a more upscale option for consumers to enjoy. The packaging is somewhat simple in aesthetic and utilizes a color-coded system that has each blend labeled with the corresponding color. Instead of being packaged in a bag or sack, the Father Coffee beans are placed inside the expertly crafted boxes that make the product appear inherently more artisanal in nature.
The packaged coffee branding along with the web design, interior design of the cafe and accessories lineup is the design work of Nicholas Christowitz who is one of the co-founders of the brand.
The Father Coffee espresso bar is located in Johannesburg, South Africa.
Upscale Packaged Coffee Branding
The Father Coffee Packaging is Color-Coded for Convenience
Trend Themes
1. Color-coded Packaging - Using a color-coded system on packaging for easy identification of different coffee blends.
2. Upscale Home Coffee Experience - Creating an elevated coffee experience for consumers at home through artisanal packaging and branding.
3. Expertly Crafted Packaging - Designing packaging that enhances the perception of artisanal quality for the product.
Industry Implications
1. Coffee and Beverage Industry - Innovations in coffee packaging and branding to stand out in a highly competitive industry.
2. Retail and Consumer Goods - Using creative packaging and branding design to differentiate products and enhance the customer experience, particularly in the home.
3. Graphic Design - Opportunities to create packaging and branding that effectively communicates the quality and personality of a product through design.