Pacifism, an emerging London-based fashion label, has announced the launch of its newest collection dubbed 'Alma Mater.' Leveraging high-school imagery and delivering a range of collegiate styles, this concise capsule blends streetwear looks with elegant high-fashion elements.
Pieces offered in 'Alma Mater' range from graphic t-shirts and vintage football jerseys to gym shorts and lightweight summer jackets. One standout offering is the new gender-neutral co-ord set, which arrives in cream and green colorways and features a full-zip jacket and loose-fitted pants. According to the company, the collection and its accompanying campaign intend to weave a narrative around the school system and personal styles.
For those interested, the entire Pacifism 'Alma Mater' collection is now available to purchase on the brand's website and select physical retailers.
Expressive School-Themed Fashion
Pacifism Goes Back to Highschool with New 'Alma Mater' Collection
Trend Themes
1. School-themed Fashion - The blending of streetwear looks with elegant high-fashion elements creates an opportunity for further innovation in the school uniform industry.
2. Gender-neutral Co-ord Sets - The rise of gender-neutral fashion presents an opportunity for companies to cater to a more diverse audience.
3. Narrative-driven Campaigns - Weaving a narrative around a collection creates a unique opportunity for immersive marketing experiences.
Industry Implications
1. Fashion - The launch of 'Alma Mater' by Pacifism highlights opportunities in school-themed fashion for both high-end and streetwear fashion retailers.
2. Retail - The incorporation of narrative-driven campaigns can revolutionize consumer engagement and create lasting brand loyalty.
3. Education - The potential innovation in school uniforms allows educational institutions to create a more inclusive and personalized student experience.