When it comes to beer companies, the idea of putting out clothes and accessories is normal; however, putting out sports accessories is something new, which is why the Pabst x Union Snowboard Bindings are quite a surprise.
Since winter is coming in a few short months, most boarders are probably looking for new gear to hit the slopes. While the board is usually the focal attention, why not add the Pabst x Union Snowboard Bindings to liven things up? The beer company will be releasing bindings for extreme sports enthusiasts who have a taste for alcohol. The entire accessory features a red, white and blue color scheme as a nod to the colors of Pabst Blue Ribbon, while the company logo is embedded on the back heel.
These are extremely limited and will only be available in-store at Tactics. The release date is October 15th.
Beer Boarder Boots
Hit the Slopes with the Pabst x Union Snowboard Bindings
Trend Themes
1. Sports Accessories for Alcohol Brands - The trend of alcohol companies branching out into sports accessories creates an opportunity for disruptive innovation in the intersection of lifestyle and sports marketing.
2. Limited Edition Collaborations - The trend of limited edition collaborations between brands presents an opportunity for disruptive innovation in creating unique and exclusive products that appeal to niche markets.
3. Winter Sports Gear as Fashion Statements - The trend of incorporating fashion elements into winter sports gear creates an opportunity for disruptive innovation in designing stylish and on-trend equipment for outdoor enthusiasts.
Industry Implications
1. Alcohol - The alcohol industry can explore new revenue streams by venturing into sports accessories and reaching a wider consumer base through collaborations.
2. Fashion - The fashion industry can capitalize on the trend of winter sports gear as fashion statements by designing and producing stylish and trendy equipment that appeals to the fashion-conscious consumer.
3. Sports Retail - The sports retail industry can leverage limited edition collaborations to create exclusive partnerships that drive customer engagement and create a sense of scarcity and demand for their products.