With a growing number of consumers ditching heavy alcoholic drinks for lighter options, Pabst Blue Ribbon has created a new easy-to-drink Hard Tea Peach.
Pabst Blue Ribbon Hard Tea Peach is basically a cross between sweet tea and a cocktail. As the brand describes it, the drink is made up of a "bold black tea and natural peach flavor blend into a refreshing and satisfying brew." Because the mixture is on the lighter side, each can has an ABV of just 4% and contains only 100 calories.
Though COVID-19 is keeping most people indoors as the weather warms up, this refreshing hard tea makes a great option for at-home happy hours—alone or with some virtual friends.
Alcoholic Peach Teas
Pabst Blue Ribbon Hard Tea Peach is Here for Summer
Trend Themes
1. Low-abv Alcoholic Beverages - Opportunity for alcoholic beverage companies to create lighter drink options to cater to health-conscious consumers.
2. Fruit Flavored Alcoholic Beverages - Opportunity for alcoholic beverage companies to incorporate natural fruit flavors into lighter drinks, appealing to consumers who want healthier options without sacrificing flavor.
3. Home Happy Hour Beverages - Opportunity for the alcoholic beverage industry to target consumers who are spending more time socializing at home, with a focus on convenient, easy-to-drink options like Pabst Blue Ribbon Hard Tea Peach.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for companies to innovate and create new product lines that cater to the growing demand for lower calorie and healthier alcoholic drinks, like Pabst Blue Ribbon Hard Tea Peach.
2. Ready-to-drink Industry - Opportunity for ready-to-drink companies to incorporate natural fruit flavors and low-ABV options into their beverage lines, appealing to consumers seeking convenient alcoholic drinks that are also healthy.
3. Home Entertainment Industry - Opportunity for companies in the home entertainment industry to partner with alcoholic beverage companies to offer at-home happy hour kits, providing consumers with all the necessary components for a fun and convenient social experience at home.