Vietnam continues to have a lingering stigma of fatalities and battles of the past, but photographer Ozgur Ozserin captures the everyday lifestyle of this once war-torn nation.
He sheds light on the culture and hones in on the daily activities of the Vietnamese. For the most part, Vietnam is either spoken about in regards to the war or its exotic beaches; however, Ozserin’s photos depict imagery of beautiful and simplistic scenes that speaks for themselves.
Photos of massive rock landscapes, people working and old buildings are some of the most compelling shots. The remnants of the past are visible, but there’s a feeling of bliss that can only be the result of a nation knowing it has overcome trials and tribulation.
Culture-Exposing Photography
Ozgur Ozserin Captures the Essence of Vietnam with Serenity
Trend Themes
1. Culture-exposing Photography - Photographers can explore and capture the beauty and simplicity of cultures beyond what is typically presented in media.
2. War-torn Nation Rebranding - Businesses can take advantage of rebranding opportunities by highlighting the triumphs and beauty of once war-torn nations.
3. Everyday Lifestyles - Marketers can shift their focus towards depicting the everyday lives and activities of people to create more relatable and authentic campaigns.
Industry Implications
1. Travel and Tourism - Companies in the travel and tourism industry can promote off-the-beaten-path destinations by showcasing their everyday life and culture.
2. Marketing and Advertising - Marketing and advertising agencies can take a more authentic approach towards campaigns by featuring the daily activities of real people, instead of staged and unrealistic scenarios.
3. Media and Journalism - Media outlets can break away from stereotypical portrayals and showcase the less explored sides of a nation's culture.