OwnMutually is an Australia-based web platform that lets people crowdfund fractional ownership and subsequent use of luxury items such as yachts, cars and even skycatchers. The idea combines Kickstarter’s crowdfunding concept with partial ownership and the website is due to launch on April 2013.
The concept is new and very useful for those who aren’t interested a full investment. Partial ownership especially makes sense for items that have seasonal use. Cottages, boats and yachts are luxury properties that lead this category.
If you don’t have the motivation and funds to own a yacht at this period of your time but would still like to make use of it from time to time, consider partial ownership and find a value partial investment proposition on this new platform.
Crowdfunded Online Ownership Tools
OwnMutually Lets Members Crowdfund Fractional Ownership
Trend Themes
1. Crowdfunding Fractional Ownership - OwnMutually allows individuals to crowdfund fractional ownership of luxury items, creating opportunities for more people to access and benefit from high-end assets.
2. Crowdfunded Luxury Experiences - OwnMutually's platform enables users to crowdfund ownership and subsequent use of luxury items like yachts and cars, expanding the possibilities for shared ownership and experiences.
3. Seasonal Use Ownership - By offering partial ownership options, OwnMutually taps into the trend of seasonal use ownership, allowing individuals to enjoy luxury properties like cottages, boats, and yachts without a full investment.
Industry Implications
1. Peer-to-peer Crowdfunding - The emergence of platforms like OwnMutually highlights opportunities for growth and innovation in the peer-to-peer crowdfunding industry, specifically in the realm of fractional ownership.
2. Luxury Goods and Services - OwnMutually's concept opens up disruptive innovation opportunities within the luxury goods and services industry, as it redefines ownership models and expands access to high-end assets.
3. Sharing Economy - OwnMutually aligns with the sharing economy trend by offering a platform for shared ownership and experiences, presenting opportunities for disruptive innovation and collaborative consumption.