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The Latest OVO x Air Jordan Collaboration Celebrates Drake's Views Album

The latest iteration of the OVO x Air Jordan partnership is pretty dope. Simple in all white with a transparent sole that reveals Drake's album name, Views, it's one that people will gladly wear all summer long. It's also a great way to celebrate the fact that the Canadian rapper is currently enjoying his first #1 track as a solo artist.

Teasing the OVO x Air Jordan 6 lows on his Instagram account, Drake dubbed them the "Hot 100s." Other than its look and this seal of approval, no other information has been leaked. Yet it's enough to appreciate the direction both brands are taking with this consistent collaboration. Perhaps the added secrecy will simply mimic the anticipation leading up to the album release.
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