Toronto's OVO store is no longer synonymous with clothes and accessories but is now selling housewares as well -- its OVO ashtray is a smoker-approved staple that is accented with the brand's iconic owl insignia.
The accessory boasts a black and gold design and is crafted out of gloss-finished ceramic. This round smoking accessory's base is adorned with an 'October's Very Own' slogan and is the perfect gift for Drake fans or proud Torontonians.
After gaining success in the music industry, Drake has re-branded Toronto's image -- from the release of new Toronto Raptors uniforms to other fashion projects that bear the OVO name. This OVO ashtray is the first home accessory to be sold in Drake's shop and is a practical item that celebrates urban pride.
Rapper-Approved Ashtrays
The OVO Ashtray Boasts Drake's Signature Owl Insignia
Trend Themes
1. Musicians Branching Out - As musicians expand their brand beyond music, they have the opportunity to create and sell diverse products, like Drake's OVO ashtray.
2. Branding Through Merchandise - Creating merchandise that aligns with a musician's brand can be a lucrative business strategy, as seen with the OVO ashtray.
3. Celebrity Home Accessories - Celebrities entering the home accessories market, like Drake with his OVO ashtray, provide new options for fans to show their support.
Industry Implications
1. Fashion - Fashion brands could collaborate with musicians to create unique accessories that combine style and the musician's brand identity, similar to the OVO ashtray.
2. Home Accessories - Companies specializing in home accessories can partner with celebrities to design and sell exclusive products, such as Drake's OVO ashtray.
3. Music Merchandise - The music merchandise industry can expand beyond traditional apparel to include functional and stylish items like Drake's OVO ashtray.