With the anticipated release of the OVO Air Jordan 12s coming at the beginning of October, many fans of Drake's label and the basketball brand are looking forward to when they'll be able to pick up a pair.
In order to capitalize on this excitement, the two created slip-on sandals that make use of much of the same style. Like the OVO Air Jordan 12 sneakers, the masculine sandals are covered in a sleek white and gold colorway.
Marked mostly by white, the gold accents speckles the insole and carries the OVO branding that appears on the thick Velcro strap. Although it's not clear when the release of the slip-ons will come, it's likely that it'll follow that of the OVO Air Jordan 12s given the likeness in appearance.
Sneaker-Celebrating Sandals
The OVO Air Jordan 12 Sneaker Received a Complementary Slip-On Sandal
Trend Themes
1. Sneaker-celebrating Sandals - Opportunity to combine popular sneaker styles with sandals to appeal to fans of both footwear categories.
2. White and Gold Colorway - Potential for creating products in a sleek white and gold color scheme to attract consumers seeking luxurious and fashionable designs.
3. Collaborative Branding - Possibility of partnering with different labels to create branded sandals that complement popular sneakers, expanding market reach.
Industry Implications
1. Footwear - Innovation in creating unique sandal designs that cater to sneaker enthusiasts and capitalize on the popularity of both categories.
2. Fashion - Opportunity for fashion brands to incorporate white and gold colorways into their collections, inspired by the sneaker-sandal collaboration.
3. Collaborative Marketing - Potential for companies to collaborate on branding efforts, creating co-branded products to generate buzz and reach new target markets.