Howies winter ad campaign echoes the company’s philosophy in regards to protecting and preserving the planet. They created these giant tags which look similar to what you find when you buy a plant for your garden.
There are 4 versions, River, Forest, Mountain and Sea. Each oversized sign bares care instructions for the earthly feature that it is placed to protect.
Howies mandate "is to create a timeless product that won’t become waste due to poor quality or change in fads," and this is a truly creative way to combine nature conservation and still promote a product nicely.
Enormous Guerrilla Plant Tags
Howies Winter Clothing Campaign to Save the Planet
Trend Themes
1. Eco-friendly Advertising - Opportunity for businesses to promote their products or services while demonstrating their commitment to environmental conservation.
2. Sustainable Consumerism - Rise of consumer demand for products that are durable, of high quality, and have a minimal negative impact on the environment.
3. Creative Brand Messaging - Brands can explore innovative and eye-catching ways to communicate their values and mission through unique advertising campaigns.
Industry Implications
1. Outdoor Apparel - Companies in the outdoor apparel industry can leverage environmental conservation themes to differentiate their products and connect with eco-conscious consumers.
2. Advertising and Marketing - Advertising agencies and marketing firms can find opportunities to develop impactful campaigns that combine creativity, sustainability, and brand messaging.
3. Eco-friendly Products - Businesses focused on creating sustainable and eco-friendly products can benefit from aligning their marketing efforts with environmental conservation initiatives.