A new oversized duffle enters the luxury fashion market. The extravagantly priced item is launched under famed designer Rick Owens and is part of his offerings for the Fall/Winter 2019 season. Dubbed the 'LARRY OFF-THE-RUNWAY MEGADUFFLE,' the luxe product is retailing for the whopping sum of $4,436 USD.
The chic oversized duffle's measurements are 60 cm x 140 cm x 26 cm. The aesthetic boasts leather pull tabs and a plethora of metal hardware -- from large buckles to metal hooks. These additions contribute to the rather deconstructive and highly dramatic aesthetic that has become signature for Rick Owens' perception of luxury contemporary fashion.
The oversized duffle is made with calf leather and is lined with cotton and can be purchased through Rick Owens' e-commerce platform.
Photo Credits: Rick Owens
Design-Forward Oversized Duffle Bags
Rick Owens Boasts the LARRY OFF-THE-RUNWAY MEGADUFFLE
Trend Themes
1. Rise of Oversized Duffle Bags - With the introduction of the 'LARRY OFF-THE-RUNWAY MEGADUFFLE' by Rick Owens, there is a growing trend in the luxury fashion market for oversized duffle bags.
2. Deconstructive Design - The signature deconstructive and dramatic aesthetic from Rick Owens found in the 'LARRY OFF-THE-RUNWAY MEGADUFFLE' could inspire a trend towards more avant-garde designs in the luxury fashion industry.
3. High-cost Items as Status Symbols - The luxury price tag of $4,436 USD on the 'LARRY OFF-THE-RUNWAY MEGADUFFLE' highlights a trend towards consumers using high-cost items as a way to express social status.
Industry Implications
1. Luxury Fashion - The oversized duffle bag trend and Rick Owens's signature aesthetic of dramatic deconstruction presents an opportunity for similar high-end brands to push the limits with innovative design
2. E-commerce - As the 'LARRY OFF-THE-RUNWAY MEGADUFFLE' is currently only available for purchase online through Rick Owens's e-commerce platform, this presents an opportunity for other luxury brands to further integrate e-commerce into their sales strategies
3. Leather Production - With the use of calf leather in the 'LARRY OFF-THE-RUNWAY MEGADUFFLE', there is an opportunity for increased innovation and sustainability within the leather production industry.