Tonka has built the dream truck of little boys and overland SUV enthusiasts alike.
There's been a recent surge in the popularity of overlanding: a style of traveling where participants trick out their trucks or SUVs with roof-top tents, roll-away kitchens and other accessories to essentially transform their vehicles into moving campgrounds. Inspired by this movement, Tonka created the ultimate overland SUV. Sporting 10" lifts, 38" tires and a side ladder so its crew can climb up to their roof tent loft-style, the modified Toyota 4Runner looks like a life-size toy truck, or something out of Mad Max.
The Tonka overland SUV will accompany Tonka's sponsored Pro 2 racer, Myan Spaccarelli, as he travels to off-road events all over the States, fueling the excitement of toy truck connoisseurs and extreme campers everywhere.
Toy-Inspired Car Makeovers
Tonka Made an Overland SUV Look Like a Life-Sized Toy Monster Truck
Trend Themes
1. Overlanding Truck Builds - The surge in popularity of overlanding truck builds presents opportunities for toy companies to create scaled-down versions of these modified trucks.
2. Toy-inspired Customization - There is a trend of creating custom overland SUVs that resemble life-sized toy trucks, and this presents an opportunity for car customizing companies to capitalize on the trend.
3. Extreme Camping Gear - With the rise of overlanding and modified SUVs, there is a trend towards the development of more practical camping gear for these types of excursions.
Industry Implications
1. Toy Manufacturing - Toy companies can capitalize on the popularity of overlanding truck builds by creating scaled-down versions of these modified trucks.
2. Automotive Customization - The trend of creating custom overland SUVs presents opportunities for car customizing companies to offer unique modifications that resemble popular toy designs.
3. Camping Equipment - The rise of extreme camping trends and modified SUVs presents opportunities for companies that specialize in creating practical camping gear for these types of excursions.