Pfeffi, a kind of peppermint-flavored liquor that's popular among clubbers in Berlin, is the inspiration behind a new sneaker model that was made collaboratively with Overkill and Puma.
To highlight the refreshing flavor and packaging of the liquor, Overkill and Puma decorate the sneakers with a deep hue of turquoise, which is balanced out with hues of white and black. In addition, orange accents decorate the heels of the sneakers, which mirror the accents that are featured on the labels that mark Pfeffi bottles.
To promote the unique model, Overkill and Puma released an editorial to go along, which shows a German DJ duo known as Modeselektor wearing the sneakers while swinging branded baseball bats in different urban areas.
Peppermint Liquor-Inspired Sneakers
Overkill and Puma Launched on a New Design That Honors Pfeffi
Trend Themes
1. Peppermint-flavored Fashion - The collaboration between Overkill and Puma to create sneakers inspired by peppermint liquor demonstrates a trend of incorporating food and beverage flavors into fashion.
2. Branded Collaborations - The partnership between Overkill and Puma highlights the trend of brands teaming up to create unique and limited-edition products, attracting attention from consumers.
3. Influencer Marketing Through Editorials - The release of an editorial featuring Modeselektor wearing the peppermint liquor-inspired sneakers showcases the trend of using influencers to promote products in creative ways.
Industry Implications
1. Fashion and Apparel - The collaboration between Overkill and Puma to create peppermint liquor-inspired sneakers presents an opportunity for the fashion and apparel industry to explore unique flavor-inspired designs.
2. Food and Beverage - The incorporation of peppermint liquor flavors into the sneaker design by Overkill and Puma opens up possibilities for the food and beverage industry to explore cross-industry collaborations and expand brand presence.
3. Marketing and Advertising - The use of an editorial featuring influencers wearing the peppermint liquor-inspired sneakers by Overkill and Puma reflects the potential for the marketing and advertising industry to leverage influencer marketing in innovative ways.