As more consumers seek to follow a plant-based food diet, many brands have launched new vegan products including Disney who recently announced an over 400 vegan food menu expansion. The updated menu will take effect at Walt Disney World Resort in Orlando on October, 1, 2019 and Disneyland Resort in Anaheim will launch its new vegan options next spring.
The new plant-based food options will range from salads, hot dogs, sausages, and burgers to an eggless Florentine and a maple-chipotle barbecue-braised jackfruit dip. To mark the products has plant-based, the food options will include a leaf icon on its packaging and menu.
The new widescale plant-based menu options speaks to the rapidly changing buying behavior of consumers.
Plant-Based Food Menu Expansions
Disney Parks Will Now Offer Over 400 Vegan Food Options
Trend Themes
1. Plant-based Food Diet - Opportunity for brands to develop and expand their plant-based food product offerings.
2. Vegan Food Menu Expansion - Opportunity for restaurants and food service providers to increase their vegan food options to cater to the growing demand.
3. Changing Consumer Buying Behavior - Opportunity for businesses to adapt their menus and offerings to meet the evolving preferences of consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to capitalize on the trend by developing and marketing plant-based food products.
2. Restaurant and Hospitality - Opportunity for restaurants and hospitality businesses to differentiate themselves by offering a wide range of vegan options to attract and retain customers.
3. Packaging and Labeling - Opportunity for packaging and labeling companies to provide solutions that clearly indicate the plant-based nature of food products.