Keebler Town House oven-baked crackers are now available in a unique variety that consists of one pretzel side and one crispy cracker side. Across the entirety of the Garlic Herb FlipSides crackers, there's a buttery garlic flavor to unite all the textures of the snack. The oven-baked crackers contain 70 calories per serving, helping to satisfy desires for light snacks that are rich in texture and flavor.
Across the snack industry, brands are opting to highlight the many textures of their snack products that have the potential to awaken more than just one's sense of taste.
Previously, Keebler Town House introduced its FlipSides in Thins Sea Salt and Original varieties, with this new offering specifically catering to those who are looking for savory, herbaceous flavors.
Savory Pretzel-Cracker Hybrids
Keebler's Town House Oven-Baked Crackers Feature Two Unique Sides
Trend Themes
1. Multisensory Snacks - Opportunity for brands to create snack products that engage multiple senses like taste and texture.
2. Hybrid Snacks - Opportunity for brands to create unique snack combinations by blending different types of snacks together.
3. Low-calorie Snacks - Opportunity for brands to capitalize on the trend and create healthier snack options for consumers concerned about calories.
Industry Implications
1. Snack Industry - Brands can capitalize on the trend towards inventive, flavorful snacks that offer a multisensory experience.
2. Bakery Industry - Opportunity for bakeries to expand their product line by creating unique baked goods that combine various textures and flavors.
3. Health Food Industry - Opportunity for health food brands to create low-calorie snacks that still offer satisfying flavor and texture.