Starz, the TV network responsible for the hit television show 'Outlander' (based on the books of the same name written by Dianna Gabaldon), recently debuted a series of videos designed to ease the listener's mind. The ASMR-styled (which stands for autonomous sensory meridian response) videos provide the perfect backdrop for meditation and the ideal source of white noise.
The 'Outlander' themed ASMR videos are based on various locations featured in the series — for example, 'The Fraser Kitchen,' 'The Stream at Frazer's Ridge,' and 'Claire's Surgery' — and is accompanied by a soothing, relaxing soundtrack meant to trigger a "pleasurable feeling often accompanied by a tingling sensation." Fans can view the videos on the Starz YouTube channel.
Historical Series-Themed ASMR Videos
The 'Outlander' TV Network Debuted a Series of ASMR Videos
Trend Themes
1. ASMR Therapy - There is a growing trend in ASMR-themed videos and audio content that can be monetized by companies to improve consumers' mental wellbeing.
2. Nostalgic ASMR - Series-themed ASMR content can increase engagement among fans and generate additional revenue streams for production companies.
3. Location-based ASMR - ASMR content that is associated with specific locations in movies or TV shows can attract fans and generate new marketing and promotional opportunities.
Industry Implications
1. Entertainment - ASMR themed movies and shows could be leveraged by entertainment companies, particularly during the post-pandemic era, to provide immersive cinematic experiences to cinema-goers.
2. Health & Wellness - ASMR therapy videos offer an innovative way for wellness companies to engage with their consumers and monetise their services to treat anxiety and depression.
3. Marketing - ASMR techniques offer a new set of tools that marketers can use to target and engage audiences with compelling content and experiential marketing campaigns.