The lookbook for Adsum's first drop for Fall/Winter 2019 is out and the attention of the fashion-forward consumer is drawn to some outerwear staples, as well as some vibrant apparel options. For the seasonal debut, the brand looked toward embracing work culture and harvest season. That is, the silhouettes are versatile and functional, without failing to communicate a strong contemporary aesthetic. Openly "referencing the clothing worn by workers who cultivate large plots of land," Adsum infuses its Fall/Winter 2019 capsule with utilitarian principles.
One of the outerwear staples that will definitely win over consumers with its timeless aesthetic is the classic yellow raincoat that, as Highsnobiety determines, "gives off serious 'It' vibes."
Adsum's collection is offered through retailers like END., Journal Standard, Oi Polloi, and more.
Chic Harvest Season-Inspired Fashion
Adsum Boasts Chromatic Apparel & Outerwear Staples for FW19
Trend Themes
1. Harvest-inspired Fashion - Opportunity for fashion brands to create versatile and functional clothing with a contemporary aesthetic inspired by harvest season.
2. Utilitarian Principles - Potential for brands to infuse utilitarian principles into their collections to appeal to the fashion-forward consumer.
3. Timeless Outerwear Staples - Disruptive innovation opportunity to create classic outerwear pieces, such as the yellow raincoat, that exude a timeless aesthetic.
Industry Implications
1. Fashion - Fashion brands can tap into the harvest-inspired fashion trend and infuse utilitarian principles into their collections to appeal to consumers.
2. Retail - Retailers can carry collections inspired by harvest season and offer versatile, functional clothing and timeless outerwear staples.
3. Apparel - Opportunity for apparel brands to embrace work culture and create clothing pieces that have a contemporary aesthetic while being functional and versatile.