60% of Americans choose to watch major events at home and 56% host at least once a month, according to recent Hisense research, and with the FIFA World Cup 2026 on the horizon, Hisense USA launched the Out Host with Hisense campaign. Ultimately, the brand is on a mission to show how its full product portfolio, from premium displays to connected home appliances, works in harmony to help people create seamless gatherings.
Out Host with Hisense debuted at an invite-only House of Color event in New York City, where Terry Crews was introduced as the brand's "Ultimate Host." Now, those who love to entertain can go online to discover their hosting personality with the Hosting Style Quiz.
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Trend Themes
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Social-first Hosting Campaigns — Rising preference for at-home viewing parties creates opportunities for platforms and products tailored specifically to communal social experiences rather than individual consumption.
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Connected Home Ecosystems — Integration of premium displays with networked appliances signals a shift toward unified home systems that optimize entertainment and hospitality through cross-device coordination.
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Personality-driven Brand Engagement — Use of hosting quizzes and celebrity ambassadors highlights a move toward personalized brand interactions that link consumer identity with product selection and event roles.
Industry Implications
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Consumer Electronics — Growing demand for large-format, high-performance displays positioned as social hubs opens room for hardware-software bundles designed around shared viewing experiences.
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Home Appliances — Appliances promoted as part of a connected entertaining suite indicate potential for smart kitchen and refrigeration features that anticipate and support group gatherings.
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Event Technology — Platforms and services that enhance at-home events through discovery, personalization, and coordination are increasingly relevant as consumers favor private gatherings over public venues.