The Our Legacy Fall/Winter 2014 collection, titled 'Splash,' has dropped and it is certainly making waves.
The Swedish brand is not shy when it comes to experimenting. This collection might be its weirdest yet, featuring futuristic, totally out-there garments, such as crinkled shirts and silver bomber jackets. It also marks the avante-garde label's first foray into the world of eye wear, an expansion it has made effortlessly, staying true to its overall aesthetic.
Though Our Legacy is known for its quirky garments, it also makes a significant effort to stay wearable. Yes, you'll definitely stand out if you wear anything from this collection, but it will be for all the right reasons. The Our Legacy Fall/Winter 2014 collection is like a glimpse of the future.
Strange Scandinavian Streetwear
The Our Legacy Fall/Winter Collection is Quirky Yet Wearable
Trend Themes
1. Avant-garde Streetwear - Fashion brands can incorporate futuristic and unconventional designs into their garments to stand out and attract a younger audience.
2. Fashion Experimentation - The market encourages fashion brands to take on new products and experiment with new designs, such as expanding into eye wear offerings.
3. Bold Wearable Fashion - Consumers are becoming more open to wearing statement pieces that are both quirky and wearable.
Industry Implications
1. Fashion Design - Fashion brands can take on creative experimentation to lead the pack in offering avant-garde designs that are both unique and wearable, and expand their product line through serious experimentation.
2. Retail Industry - The market is pushing the fashion retail industry to stock and market forward-thinking pieces that will catch the attention of young shoppers who seek novelty and uniqueness in their clothes.
3. Luxury Goods Market - To appeal to young consumers who are interested in making bold statements with their fashion choices, luxury goods markets can offer unique, eye-catching clothing items that mix tailored, clean designs with bold, unconventional elements.