The common goal of many manufacturers is to instill their products with a sound authenticity, and the approach taken by the Otro Mundo Art Series is really quite direct. Choosing to abandon the essence of what a drink truly is, the Woonky advertising agency of Buenos Aires, Argentina, has instead opted to equate the grade of this beer brand to the likes of artistic masters.
Each of the three prints explores a different aesthetic, embracing the Pop Art Ben-Day Dots of Roy Lichtenstein, the mathematically precise sketching of Leonardo da Vinci's Vitruvian Man, and the Surrealist de Stijl technique of Joan Miro. Visual arts may have little do with the art of brewing alcohol, but it's clear that the Otro Mundo Art Series aims to communicate its supremacy.
Knockoff Masterpiece Marketing
The Otro Mundo Art Series Makes a Beverage a Thing of Beauty
Trend Themes
1. Artistic Branding - The trend of using art and aesthetics to enhance the perception of a product and convey superiority.
2. Pop Art Influences - The trend of incorporating elements of Pop Art into product designs and marketing campaigns.
3. Cross-disciplinary Inspiration - The trend of drawing inspiration from different fields, such as visual arts, to create unique and compelling brand experiences.
Industry Implications
1. Beverage - Opportunity for beverage companies to differentiate their products through artistic branding, creating a sense of prestige and superiority.
2. Advertising - Opportunity for advertising agencies to explore unconventional marketing strategies by using artistic influences to promote products.
3. Design - Opportunity for designers to experiment with cross-disciplinary inspiration, combining art and product design to create visually captivating branding.