I love these Otrivin nasal spray ads which cleverly depict the frustrations associated with blocked noses due to allergies. The ads show four hunting dogs unable to use their generally keen sense of smell to point to the animals they're intended to find. The ads illustrate how each season can be accompanied with allergies.
For summer, one dog has a fox, a rabbit and a bird wrapped around him. In the spring, the dog has a bird sitting on his back. In the fall, a hound has a fox wrapped around his neck, and in the winter, a black lab has a snow hare clinging to his leg.
Desensitized Hunting Dogs
Otrivin Nasal Spray Ads
Trend Themes
1. Desensitized-hunting-dogs - Opportunities for creating and marketing allergy relief products specifically for hunting dogs who suffer from seasonal allergies.
2. Humor-driven-advertising - Advertising campaigns, specifically for healthcare products, that use humor to engage with their target audience.
3. Animal-friendly-healthcare-products - An increased focus on developing healthcare products and services that are safe and effective for animals in addition to humans.
Industry Implications
1. Pharmaceuticals - Opportunities for developing new allergy relief products specifically for animals.
2. Advertising - Opportunities for creative agencies to develop effective humor-driven advertisement campaigns.
3. Pet Care - Opportunities for pet healthcare and product companies to develop animal-friendly healthcare products and services.