It's difficult to even ballpark an individual's ecological footprint, so it's surprising and refreshing to see Otarian packaging clearly laying out the carbon footprint of your lunch. Granted, the cafe's meals were made with much less of a negative environmental impact than most, but the incorporation of this morsel of consumerist insight might be enough to have the public living more eco-consciously.
The new vegetarian restaurant chain is set to hit London and New York, appealing to those with an appreciation for healthy food and a soft spot for the planet. In order to communicate the two main assets of the brand, the Pearlfisher studio chose a clean and coherent but colorful face for Otarian packaging and branding, which has the potential to entice the taste of a broader consumer base.
Mini Footprint Merchandizing
Otarian Packaging Addresses the Restaurant's Eco-Friendly Interest
Trend Themes
1. Eco-conscious Packaging - Exploring sustainable packaging options for products to reduce carbon footprint.
2. Healthy Food Chain - Creating vegetarian restaurant chains that offer nutritious and environmentally friendly meals.
3. Transparency in Consumer Insight - Providing consumers with clear information about the environmental impact of products to encourage eco-conscious choices.
Industry Implications
1. Packaging Industry - Innovating eco-friendly packaging solutions to reduce the carbon footprint of products.
2. Restaurant Industry - Developing vegetarian and environmentally conscious restaurant concepts to meet the demand for healthier and sustainable dining options.
3. Branding and Design Industry - Creating visually appealing packaging and branding that communicates the eco-friendly values of a product or brand.