Oscar Mayer has just begun recruiting for what some may consider a dream job: an Oscar Mayer’s Wienermobile driver.
Oscar Mayer is a longstanding brand behind hot dogs, ham, bologna, and, of course, Lunchables. Beyond its products though, Oscar Mayer is perhaps best known for its hot dog-shaped car, the Wienermobile. And now, the brand is on the hunt for a select group to drive this famous vehicle. Right now, Oscar Mayer is offering a dozen lucky college grads the chance to get behind the wheel full-time for a year. As a driver, you'll be expected to log 20,000 on average in the weenie mobile, attend events, and hand out the brand’s famous Wiener Whistles.
To apply to be an Oscar Mayer’s Wienermobile driver, all you need to do is submit a resume and cover letter before January 31 via email to wmrequest@kraftheinzcompany.com or mail the company directly.
Weenie Mobile Driver Applications
You Can Now Apply to Be a Oscar Mayer’s Wienermobile Driver
Trend Themes
1. Food Brand-driven Experience - Brands seeking to increase customer engagement can create unique experiences, such as driving iconic vehicles, to promote their products and build brand loyalty.
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3. Reimagined Brand Marketing - Innovative marketing campaigns, such as Oscar Mayer's Wienermobile driver program, can help refresh a brand's image and bring new attention and interest to its products.
Industry Implications
1. Food and Beverage - Food and beverage companies can adapt the Wienermobile driver program and other experiential marketing strategies to increase brand engagement and customer loyalty.
2. Recruitment and Staffing - Recruitment and staffing companies can explore non-traditional recruitment approaches to help clients stand out in a crowded job market and attract top talent.
3. Marketing and Advertising - Marketing and advertising companies can assist brands in developing innovative and engaging campaigns to promote their products and refresh their brand image.