The Orley Fall/Winter 2013 lookbook showcases the knitwear label's latest menswear line. This quirky collection is captured in an eccentric visual catalog that features an aged hipster model.
Proving to be young at heart, the model is edgy and effortlessly cool as he sports an array of Orley's pattern enriched cardigans, retro inspired zip-ups and color-blocked pullovers. From traditional wool sweaters to sportswear inspired staples, the Orley Fall/Winter 2013 lookbook takes inspiration from the art of Frank Stella and E.A. Seguy.
The label's designers Samantha Florence, Alex and Matthew Orley pay tribute to 1970s style with their eclectic brand of nostalgic knitwear garments and warm winter accessories. Transcending generations, these menswear fashions are sure to appeal to hipster consumers of all ages.
Generational Hipster Branding
The Orley Fall/Winter 2013 Lookbook Exudes Eccentric Elegance
Trend Themes
1. Eclectic Knitwear - Disruptive innovation opportunity: Create a sustainable and ethical knitwear brand that offers unique and eclectic designs for fashion-forward consumers.
2. Nostalgic Fashion - Disruptive innovation opportunity: Develop a subscription-based service that delivers curated vintage-inspired clothing and accessories to consumers who crave a touch of nostalgia.
3. Age-inclusive Style - Disruptive innovation opportunity: Launch a clothing brand that celebrates diversity and challenges age stereotypes by offering fashion-forward clothing for all generations.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Apply augmented reality technology to revolutionize the way consumers shop for clothes, allowing them to virtually try on garments before making a purchase.
2. Sustainable Textiles - Disruptive innovation opportunity: Develop innovative fabrics made from recycled materials and bio-based alternatives to reduce the environmental impact of the textile industry.
3. Fashion Subscription - Disruptive innovation opportunity: Create a personalized online styling platform that uses AI algorithms to curate fashion subscription boxes tailored to each customer's unique style and preferences.