Oris’ newest ‘Oris Aquis New York Harbor Limited Edition’ watch is helping the Billion Oyster Project restore one billion oysters to New York Harbor to foster unique eco-systems in the previously polluted waters. The watch manufacturer will financially support the organization through the watch sales. The watch uses the color palette of the waters in the New York Harbor as its focal point, boasting a sleek forest green exterior and mother-of-pearl dial.
The oyster project will build a large eco-system of oyster-filled reefs using 6,000 lbs of oyster shells from several New York Restaurants by 2035. The watch will be produced in limited quantities of up to 2,000 pieces, complete with a stainless steel bracelet and a matching green rubber strap. The ‘Oris Aquis New York Limited Edition’ watch can be purchased on Oris’ website for $2,700 USD.
Oyster Project-Supporting Watches
Oris' Newest Watch Will Help Restore Oysters to New York Harbor
Trend Themes
1. Eco-friendly Watches - An increasing demand for eco-friendly accessories that promote sustainability and environmental conservation presents an opportunity for watch manufacturers to explore innovative designs that support significant environmental action like the Billion Oyster Project.
2. Eco-conservation Support - Organizations and businesses partnering with eco-conservation projects like the Billion Oyster Project highlight the emerging trend of corporate social responsibility as a key business strategy.
3. Limited Edition Products - Limited edition products that support a socially responsible cause provide an opportunity for businesses to enhance brand value and deepen customer engagement.
Industry Implications
1. Watch Manufacturing - Watch manufacturers can leverage the trend of eco-consciousness to develop innovative designs and explore sustainable materials to meet increasing customer expectations.
2. Restaurants & Food Industry - Businesses in the food industry can reduce waste and promote environmental sustainability by partnering with eco-conservation projects such as the Billion Oyster Project.
3. Corporate Social Responsibility Consulting - The Billion Oyster Project and the partnership with Oris watches demonstrate the increased need for corporate social responsibility consulting and strategic planning, providing an emerging opportunity for consulting firms in this field.