In an effort to target Gen Zers, the Iconic American clothing brand Original Penguin has partnered with a number of TikTok influencers to launch exclusive NFT collectibles. The TikTok-focused launch will include eight NFT penguin avatars, five designed by TikTok stars, and three by the Original Penguin.
Influencers that the brand has tapped include Ciara Christine (@CiciStamper), photographer Andreas Verrios (@MrNYCSubway), artist Dayan Torres (DayanTorresArt), golf reviewer Andy Carter (@Carter.Golfs), and Gabriella Anouk (@GabriellaAnouk).
The penguin avatars will be displayed digitally in front of a colorful Miami Beach setting and will have various art and animated videos projected onto them. In addition, fans will be able to purchase the NFTs using either Ethereum or traditional currencies. According to the company, the experience aims to leverage the exploratory nature of TikTok, capturing the diverse range of creative expression found within the app.
Collaborative Influencer NFTs
Original Penguin Teams Up with TikTok Stars to Launch Exclusive NFTs
Trend Themes
1. Collaborative Nfts - Exploring the creation of NFTs in collaboration with popular influencers provides a disruptive innovation opportunity to meet the demands of younger consumers who value authenticity and exclusivity.
2. Tiktok Nfts - Creating NFTs specifically targeted to TikTok's Gen Z audience presents a disruptive innovation opportunity to tap into a growing market of social media users who are looking for novel ways to engage with their favorite creators.
3. Digital Collectibles - Offering unique digital collectibles as NFTs provides a disruptive innovation opportunity to create new revenue streams and drive customer loyalty for brands across a variety of industries.
Industry Implications
1. Fashion - Fashion brands can explore creating NFTs in partnership with influencers to capture Gen Zers' attention and meet their demand for authentic, personalized, and exclusive products.
2. Social Media - Social media platforms can leverage NFTs as a way to monetize user-generated content and reward creators, opening up a disruptive innovation opportunity to create new revenue streams and increase engagement.
3. Entertainment - Media and entertainment companies can leverage NFTs to create digital collectibles that offer fans a unique and exclusive way to engage with their favorite content, opening up a disruptive innovation opportunity to increase revenue and drive customer loyalty.