Gareth Pugh’s Spring/Summer show at Paris Fashion Week defiantly revealed a geometric, black and white makeup theme, in which origami lashes made a debut.
Contrasting with Chanel’s and Prada’s natural, blended Spring looks, this avant garde aesthetic centered on a bold precision. A firm, two-toned paper--with black on one side and white on the other--was affixed to the eye in a way that continued the dramatic angle of the lined cat eye. The paper was folded to reveal black or white with the blink of an eye. This look presents a creative, post-modern addition to the false lash family.
Origami Eye Lashes
Gareth Pugh Goes for Geometric Makeup for Spring/Summer 09
Trend Themes
1. Geometric Makeup - Opportunity for makeup companies to experiment and develop new makeup techniques and products that embrace geometric designs
2. Origami Lashes - Opportunity for false lash manufacturers to create new lash designs that incorporate the origami technique
3. Avant Garde Makeup - Opportunity for makeup artists to challenge traditional makeup designs and embrace more avant-garde and post-modern looks
Industry Implications
1. Makeup - Makeup industry has an opportunity to create new products targeted towards avant-garde makeup enthusiasts
2. Fashion - Fashion industry can incorporate geometric designs and origami techniques into clothing designs and accessories
3. Art - Art industry has an opportunity to showcase avant-garde makeup designs as a form of creative expression