LOVE creative agency in collaboration with the Singpore-based interior designers Asylum have brilliantly constructed the Johnnie Walker House in Shanghai, China.
The new space is a four-story house that highlights the history of the infamous Whiskey powerhouse as well as a journey of discovery for its consumers. Interior elements consist of materials used in the whiskey-making process in order to stimulate an interactive experience for guests. A copper sculpture of the distillery process in the building also adds a rustic look to the modern abode.
In addition to the imaginative design of the Johnnie Walker House, LOVE has also created a set of limited-edition, Chinese-inspired porcelain whiskey bottles. These blue and white patterned bottles commemorate Johnnie Walker's legendary quest from Scotland to China over a hundred years ago.
Avid whiskey drinkers will undoubtedly swarm for a visit to Mr.Walker's Oriental Whiskey Fortress.
Oriental Whiskey Fortresses
The Johnnie Walker House & Limited-Edition Bottles in Shanghai China
Trend Themes
1. Interactive Retail Experiences - Creating retail spaces with interactive elements and immersive experiences to engage consumers.
2. Cultural Commemorative Products - Designing limited-edition products that celebrate historical milestones and resonate with specific cultures.
3. Integration of Tradition and Modernity - Blending traditional materials and design elements with modern aesthetics to create unique spaces and products.
Industry Implications
1. Hospitality and Tourism - Opportunity to create immersive and interactive experiences for tourists and whiskey enthusiasts visiting whiskey houses.
2. Luxury Lifestyle - Disruptive innovation opportunities in offering limited-edition commemorative products to cater to the preferences of affluent consumers.
3. Interior Design - Scope for designing spaces that seamlessly blend tradition and modernity, using materials that reflect the brand's heritage.