A Danish brand, Orgreen eyewear is known for its high-end designs that value classic and functional looks over ever-changing fads.
Not only does this make the brand's products a safe choice in terms of style, but it also ensures that each is tested for a level of supreme quality. As a means to illustrate this to its consumers, Orgreen eyewear released an editorial that highlights some of its latest looks, from both its optical and sun ranges.
Featuring male and female muses, the images show the glasses on people who the viewer is made to assume are mature, successful and endlessly elegant. This is enhanced by the simple concrete walls that surround them and the clothing that they wear as well, all of which works to drive the design focus that Orgreen eyewear prides itself on.
Function-Focused Eyewear Editorials
Orgreen Eyewear's Image Series Elegantly Showcases Its Lenses
Trend Themes
1. Function-focused Eyewear - Orgreen Eyewear's emphasis on classic and functional designs highlights the trend of eyewear brands prioritizing functionality and timeless style.
2. Image Series - The use of image series in eyewear editorials reflects the trend of brands leveraging visual storytelling to showcase their products in a compelling and artistic way.
3. Quality Assurance - Orgreen Eyewear's commitment to supreme quality testing represents the growing trend of brands prioritizing product quality and delivering premium eyewear to consumers.
Industry Implications
1. Eyewear - The eyewear industry can embrace the trend of function-focused designs, creating stylish and functional eyewear options for consumers.
2. Fashion and Apparel - The fashion and apparel industry can adopt the trend of using image series in editorials to showcase their products and engage customers in a visually captivating way.
3. Manufacturing and Testing - The manufacturing and testing industry can capitalize on the trend of quality assurance by offering services and technologies that ensure the highest quality standards for products across various industries.